AP2V Noida is a pioneer in digital marketing training in Noida, offering practical lessons and industry standard curriculum to help students and professionals achieve their dreams. Our certified trainers use live projects and real-time case studies, making our training modules and methods the best digital marketing course in Noida. We’re a reputed digital marketing training institute in Noida, offering exceptional courses at affordable prices.
The Advanced Digital Marketing Trends
2018 has been a remarkable year for digital marketing and many new trends continue to dominate the industry. Facebook marketing, Instagram stories, LinkedIn’s advertising platforms are all offering new avenues for B2B and B2C companies. Also, AI and behavioural marketing technologies are rapidly improving, leading to excellent job opportunities as well. Influencer marketing is another strategy that’s rapidly growing and inviting professionals to work as micro and major influencers in the digital space.
Today, every business is leveraging digital marketing tools like Google search, email, websites and social media to connect and communicate with their existing and prospective customers. Offline marketing isn’t as effective anymore and thus, digital marketing techniques are in demand to reach customers at the right place and right time. Since the internet is where most customers spend most of their time, a digital marketing course in Noida sector 62 will help you become an exceptional digital marketer.
Exceptional Job Opportunities for Top Digital Marketing Professionals
Once you complete your digital marketing course from AP2V Noida, you can take up a job as a digital marketing manager, SEO specialist, content marketing manager, paid search specialist or a social media specialist. Digital marketing is one of the hottest skill for business promotions and thus, it has become the buzzword for the Indian job market. In fact, the industry is expected to generate 20 lakh jobs by 2020. Companies are also willing to pay a premium to hire experienced and certified digital marketing professionals who know their fundamentals inside out.
Fill the Gap with AP2V Noida’s Digital Marketing Course in Noida Sector 15
The skills gap is widening with time as every company is looking for experts who can formulate a smart digital marketing strategy for their business. When you take up a digital marketing coaching with AP2V Noida, you will be ready to enter the market with exceptional knowledge, skills and ideas, ready to help your employer leverage the digital technologies. At AP2V Noida, we teach all digital marketing concepts, right from the basics to the advanced techniques that can help brands and businesses promote themselves with minimum funds and maximum results. Our digital marketing course fee in Noida is cost-effective, enabling students and professionals take up the course without having to worry about the finances.
At AP2V Noida, the top digital marketing institute in Noida, we have designed an exceptional course structure that will prepare you for all the tough challenges in the marketing world. Our trainers are highly experienced and certified professionals, with ample of industry experience. They assist our students all through the learning process, giving you real-life case studies, live projects, and practical lessons so that you can clear your digital marketing certification easily.
Our Digital Marketing Pro Training Noida, Uttar Pradesh includes:
You will learn how to optimize your website to rank higher in search engines and increase the amount of organic (free) traffic your website receives
You will also learn to create content assets like blogs and videos to generate additional brand awareness and traffic growth, along with lead generation.
Understand the concepts of inbound marketing and delight your customers using online content
Practice the best ways to promote your brand on social media through our social media marketing lessons
Learn about Google AdWords, Pay Per Click techniques to bring the right kind of audience to your websites
You will also know more about digital marketing through our affiliate marketing sessions
Other course contents include email marketing, online PR, marketing automation, influencer marketing, Google Analytics, AI-based digital marketing and YouTube Channel marketing
What is a Digital Marketing Course?
A digital marketing course will help you form strategies for leading brands and use the right digital marketing tools like SEO, website content, blogs, social media and email to reach customers. Digital marketing classes will enable you to get a deeper understanding of the various aspects of online marketing.
What do you do as a Digital Marketer?
A digital marketing manager is responsible for developing, executing and managing digital campaigns that help a company to promote its products and services online. When you practice digital marketing, you play a major role in enriching brand awareness in the digital world and driving website traffic to acquire customers.
Why Digital Marketing Course is Important Today?
In today’s world, digital marketing has become a language and a means of communication. Your digital marketing techniques can help your employer grow their business and reach out to more customers.
The Ap2v Advantages:
We offer state-of-the-art study materials to our digital marketing online course students. These include case studies, video tutorials, practical lessons, e-books, and a lot more
Students can take up our classroom training in digital marketing and get access to a highly modern lab with all the latest hardware and software
We also offer one on one advanced digital marketing lessons to professionals who are looking forward to upgrading their skill sets in the subject
For enterprises who want to undertake some specific digital marketing training for their team or online department, we also conduct exclusive sessions with digital marketing fundamentals
All our trainers are highly certified and assist our students throughout the learning process and even offer placement assistance so that you can grab the best job as per your requirements
Our digital marketing course fees are extremely affordable with flexible payment options
We also offer customized sessions and flexible class timings so that working professionals can also take up our internet marketing courses easily
At AP2V Noida, we’re committed to supporting students and professionals like you to become masters in Digital Marketing. Join our digital marketing classes today and set the stage for an illuminating career in digital marketing. Call us at +91 124 4364210 or visit our training centre in Noida for additional information.
Introduction to Digital Marketing
Lesson : 1 | Duration 1.5 hours
- Key Concepts of Digital Marketing
- Traditional vs Digital Marketing
- The Opportunity of Digital Marketing
- Characteristics of Digital Marketing
- Implications of Digital Marketing
- Techniques Used In Digital Marketing(SEO,PPC,SEM,ORM etc)
- Career path and growth opportunity
Digital Market Research and Strategies
Lesson : 2 | Duration 1.5 hours
- Keywords Research (Main Keywords, Key phrase, prefix and suffix)
- Research strategies
- Competitor research (Competitor List, their presence, Competitor SERP, DA, PA)
- User and customers
- How to generate User Interest for your business
- Target areas and goals.
- Roadmap Creation
- Complete Domain Guide
Website Creation and Planning
Lesson : 3 | Duration 1.5 hours
- Website Creation And Planning
- Domain name and extension role?
- Type of website needed to be developed.
- No of web pages and their content.
- Web hosting server for website?
- How to attach domain name with web hosting servers?
- How to install Wordpress on hosting servers?
- Wordpress Backend training?
- Google and Bing Webmaster
- Google and Bing Webmaster Use.
- Installing tracking code for website.
- How to use track webmaster report
- Benefits of search console and their role in SEO
- How to track performance using webmaster
Key SEO Concepts
Lesson : 4 | Duration 1.5 hours
- Search Result & Positioning
- Mechanics of Search
- OnPage Optimization
- OnPage SEO process and effect
- Title, url, meta description and keywords optimization.
- Image, Htag, hierarchy and block level optimization.
- Presence of Bold, italic and listed items.
- Importance of unique content.
- Navigation in Page.
- LSI(Latent Semantic Indexing).
- Keyword Proximity, Keyword Prominence,Keyword Density
- Rich media content Creation(Infographics,Slides and Video Content)
- SERP tracking and report maintenance
- OnSite SEO
- Website structure
- egular Updation
- Link Structure (Tree and Diamond)
- Content update and Layout
- OffPage SEO
- Google Plus local Business Creation
- Bing Places
- Working process of Local Search Result
- Citation for local SEO
- Social Sharing
- Social Bookmarking
- Link Building Guide
- Link Equity
- Link Diversity
- Guest Blogging
- Search Engine Algorithms
- How Search Engines like Google, Bing and Yahoo works
- Search engines algorithm and their importance.
- (Panda,Penguin,Hummingbird and their importance)
- Search Engine Spam and Sandbox.
- Recovery from Google panda and Penguin
- Important technical terms of SEO
- 301 and 302 redirects and their usage
- Canonical URLs and their usage
- DA and PA
- White, gray and black hat seo.
- Some BlackHat seo terms(Cloaking,Doorway pages,Link Farming,
- Content Spinning, Commenting, hidden text)
- rel=“nofollow”, rel=”Noindex”
- Monthly Reporting
Google Adwords (PPC/Display Advertisement/Video Ma
Lesson : 5 | Duration 1.5 hours
- Introduction to Google AdWords
- Keyword Research in Pay Per Click Marketing
- Landing Page creation and optimization
- Creating first ad Campaign
- Creating Ad Group and Ad Copy
- Keyword Insertion.
- Different type of Ad extension
- Remarketing ppc ad campaigns
- Quality Score Optimization
- Conversion tracking
- A/B testing and conversion optimization.
- Basics of display Advertising
- Different types of display ads format
- Display ads targeting using different methods
Lesson : 6 | Duration 1.5 hours
- Key PPC Concept
- Strength of Pay Per Click
- Keyword Research
- Research Tools
- Search Campaign Process
- Keyword Selection and planning
- Ad Copy
- Landing Page
- Conversion Tracking and Matrices(CPA,CTR)
- Campaign Management
- Analytics and Guidelines
Lesson : 7 | Duration 1.5 hours
- Benefits of Display Ads
- Running effective Display Ads
- Different Display Ad Formats
- Display Ad Features
- Display Ad Frequency
- Display Ad Campaign Planning
- Campaign Setup
- Campaign Objectives
- Target Audience
- Campaign Budget
- Creative Display Ad Formats
- Tracking Your Campaign
- Optimizing you rAd Campaign
- aws and Guidelines for Display Ads
Social Media Optimization And Marketing
Lesson : 8 | Duration 1.5 hours
- Role of Social Media presence
- Major Social Media Platform
- How to Target audience on different Social Media Platform
- How to build brand on Social Platform
- Setting Social Pages for Facebook, Twitter, Google+, LinkedIn, YouTube, Tumblr, Pintrest And others
- Different features of Social Media platform
- Setting Brand Pages on Social Platform
- Content Planning for social Media Platform
- How to target and write perfect post for Social Media platform
- How to Increase your post reach
- Understanding Facebook, twitter and other social media algorithm
- Facebook Analytics
- Twitter Analytics
- Facebook Ads
- Facebook Ad creation
- Advertising Scheduling
- LinkedIn Advertising
- Twitter Advertising
- Video ads for Youtube and social Media platform
- Social Marketing Campaign
- Measure Campaign affect
- Social Content writing
- Guidelines for Social media Platform
Lesson : 9 | Duration 1.5 hours
- Key Mobile Marketing Concept
- Mobile application
- Creating Mobile Friendly User Interface
- Mobile compatible websites
- Mobile apps for regular engagement
- App engagement and ads.
- Mobile Advertising
- Marketing Goals
- Review and Testing
Lesson : 10 | Duration 1.5 hours
- Key Analytics Concept
- Analytics account setup
- Analytics code
- Analytics Dashboard
- Analytics goal configuration and setup
- Traffic sourcing
- Scheduling and delivery
- Goal and funnel creation
- Ecommerce and analytics
- Intelligence reporting
- Customized reporting
- Managing multiple web analytics
- Linking Adword campaign in Analytics account
- Realtime reporting
- Understanding Analytics termslike
- Bounce Rate, Sitespeed etc
Lesson : 11 | Duration 1.5 hours
- Email Data Collection
- Email Subscriber
- Campaign process
- Email Design
- Email Structure and copy
- Email Filtering
Lesson : 12 | Duration 1.5 hours
- E-Commerce Marketing
- E-Commerce Site structure guide
- E-Commerce SEO guide
- E-Commerce Affiliate marketing strategy
- E-commerce ad campaign management
Lesson : 13 | Duration 1.5 hours
- Life cycle of Inbound Marketing
- How to attract traffic to ward your website
- Tools and techniques used to bring Inbound traffic
- How to generate inbound leads
- Creating Landing page for inbound traffic
- Convert leads into sale
Lesson : 14 | Duration 1.5 hours
- Content Marketing Strategies
- How to target your content
- How to target your audience with content
- Benefits of unique marketing content
- How content marketing helps in search engine ranking
Online Reputation management
Lesson : 15 | Duration 1.5 hours
- How to Diagnose your online reputation
- Online reputation basis
- Managing negative feedback
- ORM techniques
- Manually tracking audience behaviour using tools
Online bidding and freelancing
Lesson : 16 | Duration 1.5 hours
- Introduction to freelancing
- Major Freelancing platform
- Online Bidding and Freelancing Guide
- Overview of UpWork and Freelancer Freelancing platforms
- Indian Freelancing platforms
- Profile creation and increase profile visibility.
- Cover letter creation
- Bidding strategy and proper utilization of bidding chances.
- How to receive Payment through Freelancer and UpWOrk.
Lesson : 17 | Duration 1.5 hours
- Introduction to Affiliate Marketing
- Affiliate Marketing for Affiliates (Website Owners)
- Affiliate Marketing for Merchants
- Affiliate Marketing for increase sales and earning money.
- How affiliate marketing module works
- Apply and approve process of different affiliate
Making Money Online with Adsense and Blogging
Lesson : 18 | Duration 1.5 hours
- Blogging and Google Adsense
- Difference between free hosted and paid blogging platforms.
- Introduction to Adsense and how it work with blogging and web portals.
- Google Adsense account requirements and eligibility criteria for approval in India.
- Different types of AdFormat
- Types of Earning
- Earning from YouTube